Dakari Dunning, elderly social wedding strategist, 22Squared
Diaz are has just advertised to become affiliate imaginative director, responsible for the latest administration and you can growth of ideas. Torres also has just made a marketing, in order to older publisher, where this woman is accountable for concepting some of the agency’s ways.
The pair helped in order to spearhead DoorDash’s “Self-Like Bouquet” strategy, which was encouraged of the understanding that more than 1 / 2 of the fresh new beginning service’s profiles are unmarried. The fresh venture encouraged men and women to buy a beneficial bouquet out-of roses that integrated a for your Flower vibrator, encouraging and you can destigmatizing the idea of “self-love” towards the Valentine’s. This new bouquet sold-out within four weeks and made the brand over 749 million media thoughts. The newest promotion picked up Huge Prix honors within Cannes Lions and the brand new WARC Honors.
Nonetheless they contributed the latest [...]
