Sexualizing women in brand new media produces sexism and you will feminine stereotypes, it is therefore important to research it
The research provides a good novelty conceptual design regarding the food world for Age bracket Z and you may tips about the application of women sexist stereotypes inside the food and refreshment adsPrior studies have generated crucial understanding for the consumer behavior. Yet not, no investigation provides handled just how to encourage teenagers owned by Age group Z to improve the purchase aim of foodstuff regarding a great gender direction. Attracting into the ambivalent sexism idea, which paper explores brand new influence of your own ideas for the advertising and the brand new moral wisdom to help you assume consumers’ dining equipment pick intent. We used a quantitative method, limited the very least squares architectural equation acting, to help you 105 somebody.
